What you’ll be able to do
If you’re running a dog day care off word of mouth and a Facebook page, you’ll know the problem already. Someone finds you, messages you at 11pm asking if you’ve got space for their spaniel next Tuesday, and you’re scrolling back through old messages trying to remember if you already told them your prices. A proper website fixes most of that. And you can build one yourself, with an AI tool doing the actual construction, in an afternoon.
This guide walks through building a site that does the boring but essential stuff: shows your licence number where owners can actually find it, lists your prices as plain text, states your area, spells out your rules, and takes enquiries through a form that asks about the dog properly. Not a booking system. Not anything fancy. Just a site that answers the questions a nervous owner has before they ring you.
By the end of this you’ll have a working website live on its own address, showing your licence details, your prices, the towns you cover, and your house rules. There’ll be a contact form on it that asks the right questions about each dog, breed, age, vaccinations, behaviour notes, dates wanted, so you’re not starting every enquiry from scratch. And you’ll have claimed your Google Business Profile, because that’s where a lot of dog owners go to read reviews before they trust anyone with their dog for a week.
Before you start
Get your paperwork together before you touch any AI tool. You’ll need:
Your licence number, the council that issued it, and your star rating. In England, running day care or boarding for dogs needs a licence from your local council under the Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018. The council inspects you and gives you a star rating, and the licence conditions actually require you to display your name and licence number clearly on any website used for the business. This isn’t optional decoration, it’s a condition of holding the licence. Wales and Scotland run their own schemes, so check with your council if you’re not in England.
You’ll also want your service list with prices (day care, half days, boarding, pick-up, whatever you offer), the towns or postcodes you cover, a few lines on what a typical day looks like, and your rules: vaccinations up to date, neutering policy if you have one, temperament assessment, what owners need to bring. If you’ve got insurance and a first aid qualification, note those down too, but only mention what’s actually true.
Last thing: photos. A few of the space, a few of dogs in your care, with the owners’ permission. Nothing fancy, just real photos, not stock images of golden retrievers running through fields that look nothing like your garden.
Get set up
For building the actual site, I’d use Lovable. You build it by chatting to it, describing what you want, and it generates the pages. Go to lovable.dev, sign up for a free account. It runs on a credit system with a free tier, so check lovable.dev/pricing before you start if you want to know what you’re working with. You can connect a GitHub account if you want your code backed up somewhere, and later you can point your own custom domain at the site instead of using the default Lovable address.
While you’re setting things up, claim your Google Business Profile if you haven’t already. It’s free, and it’s honestly where a lot of dog owners will end up reading reviews about you, so get the hours and area matching what’s on your new site.
For the enquiry form, you’ve got two decent free options: Tally or Google Forms. Either works fine embedded into a contact page. Don’t try to build a booking system, you don’t need one, and it adds complexity for no real benefit. A form that emails you when someone fills it in is enough.
Try it yourself
Right, here’s where you actually build the thing. Work through Lovable one instruction at a time, one change per message, rather than trying to describe the whole site in one go. It handles focused requests much better.
Start with the overall structure:
Build a website for [business name], a licensed dog day care in [area]. Pages: home with three photos and a Get in touch button, services and prices as a text table (I will paste), our day (the routine), the rules (vaccinations, assessment, what to bring), a licence line: "Licensed by [council], licence number [number], [n]-star rated", an about page, and a contact page with this embedded form: [paste]. Mobile first, real text everywhere.
Paste in your actual prices, your actual routine notes, your actual licence details. Don’t leave it to guess anything, because it will guess wrong.
Once you’ve got the bones of the site, turn your rough notes into a rules page that doesn’t read like a legal document:
Turn these notes into a clear rules page a nervous first-time owner would understand: [paste]
Paste your scrawled list, vaccinations, neutering, what to bring, whatever you’ve got. This is genuinely one of the more useful prompts here, because most people write rules pages either too stiff or too vague, and a nervous first-timer needs plain language, not jargon.
Last one, and don’t skip this, because it’s a licence condition, not a nice-to-have:
Add the licence number and council name to the footer of every page and to the contact page.
That gets your details in front of anyone who lands on any page, not just the one you happened to put it on first.
Check the result
Before you tell a single person about the new site, test it properly.
Send yourself a test enquiry through the form and check it actually lands in your inbox. This sounds obvious but it’s the single most common thing that goes wrong, and you don’t want to find out three weeks in that nobody’s messages have ever reached you.
Pull the site up on your phone and read the licence line out loud. Is it clear? Can you actually find it without hunting? Most people checking your credibility will be on their phone, not a laptop, so if it’s cramped or hidden there, fix it now.
Ask a friend who owns a dog to read the rules page and tell you honestly whether it answers the questions they’d have. Not “does it look nice”, but “would this actually reassure you before leaving your dog with a stranger for a week”. That’s the real test.
And check every price on the site against what you actually charge. It’s easy for a placeholder number to slip through and stay there.
If it doesn’t work
Enquiries not arriving is the most common problem, and it’s almost always the form’s notification settings, not the website itself. Check the form tool (Tally or Google Forms) to see where it’s sending notifications, and check your own spam folder while you’re at it.
If you’ve tried to add a map showing your coverage area and it’s come out wrong, don’t fight with it. List the towns as plain text instead. “We cover Chesterfield, Dronfield and surrounding villages” does the job better than a map that’s misplaced your business three towns over.
If your council licence is still pending, say so honestly: “licence applied for”. Never put a licence number on your site that you don’t actually hold yet. That’s not a small white lie, it’s the exact thing the licence conditions exist to prevent, and owners who know what to look for will notice.
On privacy: a dog owner’s name, phone number, and details about their pet are personal data, and you need to treat them that way. Say plainly on the form what you’ll do with the information (contact them about their enquiry, nothing else). Keep those details in the form tool itself, not copied into your AI chat and not pasted onto the website somewhere. Photos of dogs are fine to use with permission. Photos of owners, or of their homes, are not, unless you’ve specifically asked.
Keep exploring
Once the site’s live and the form’s working, the next problem is usually getting people to actually find it and trust it enough to enquire.
For that, worth a mention: ReviewNudge, one of ours, sends an SMS or email asking for a Google review after each stay, and routes anything rated 1 to 3 stars to a private form first rather than straight onto your public profile. Plans start from £6.99 a month with a 14-day free trial. If you’d rather not pay anything, the honest alternative is just asking happy customers directly, in person or by text, to leave a review, and checking your Google Business Profile every so often to reply to what comes in.
“How to get AI to recommend my business” covers what AI assistants look at when an owner asks them for dog day care nearby, reviews included. “How to get AI to build me a website with Lovable” goes deeper on the tool, and “How to get AI to build me a website” lays out the other routes.
Sources and review notes
https://www.legislation.gov.uk/uksi/2018/486/contents/made https://www.gov.uk/government/publications/animal-activities-licensing-guidance-for-local-authorities https://lovable.dev/pricing https://support.google.com/business/
Review date: 2026-09-16
Disclosure: ReviewNudge is one of our products — this site is made by the same studio, Adapt Progress Evolve. We have tried to compare fairly, and the alternatives named are real and worth a look.